Pipeline Supply

Branding Design. Typography. Illustrations. Logo Design. Merchandise Design.

Pipeline Supply is a surf supply company located in Hawaii, United States. Pipeline Supply is a brand that combines traditional Hawaiian surfer lingo, and culture to create a classic yet edgy attitude to the brand. The goal of this project is to design a series of t-shirts, hangtags, and tote bags that reflects the Pipeline Supply branding. 

The use of vibrant colours in the designs conveys a sense of energy and liveliness. The curly script typeface is used to create a distinctive and attractive design, that also accentuates the edginess of the brand. Surfing character illustrations on the t-shirts and tote bags add chic and playfulness to the overall design. The logo and surfing character illustrations on the hangtags are blackened to appear as silhouettes. The hangtags can be printed on any colours to accompany any products launched by Pipeline Supply.